Campaign planned to raise awareness of men’s health during the month of November
Sony Computer Entertainment Australia (SCE Aust.) has today announced PlayStation as an official partner of Movember in a bid to help raise awareness and funds for prostate cancer, testicular cancer and mental health during the month of November.
The annual Movember campaign encourages men around the world to grow moustaches for 30 days of November encouraging the surrounding community to donate to their efforts.
Discussing the partnership, Larissa Hazel, Head of Marketing Communications at PlayStation said, “We’re extremely excited to be a part of Movember. In Australia, we have a fantastic opportunity to bring the PlayStation® community together and take part in a simple yet brilliantly fun way of raising awareness of men’s health issues.”
PlayStation has developed a series of key initiatives including a significant prize offering to encourage male players (“Mo Bros”) worldwide to grow facial hair during the month of November and female players (“Mo Sistas”) to celebrate the moustache. Players will be invited to grow their own moustache alongside Galahad, star of upcoming PlayStation®4 (PS4™) release The Order: 1886™. Galahad will personally regrow his famous moustache for the first time ever during Movember alongside fans who join his team on Movember.com.
In addition to this, renowned illustrator Tom Mac has created a selection of limited edition illustrations showing some of the most loved PlayStation characters of all time participating in Movember. These include LittleBigPlanet™’s Sackboy, Ellie (Mo Sista) from The Last of Us™ and Delsin from InFamous™. All of these will be revealed on the PS Blog throughout Movember, with fans given the chance to win a limited edition print of each character.
Rewarding those who have signed up to take part in Movember, Anyone who manages to raise AUD$20 in donations will receive automatic entry into a prize draw to win a PS4, PS Vita and selection of games.
JC, Movember’s Co-Founder added, “Our aim is to encourage men to grow moustaches that generate funds and spark conversations around men’s health. Having this opportunity to work with PlayStation to engage with their passionate community will help us drive awareness of Movember.”For more information on what is happening throughout Movember fans are invited to keep an eye on the PS Blog by visiting http://blog.eu.playstation.com/. You can also check out a specialist Movember playlist featuring some of the greatest Moustache clad musicians of all time by visiting: https://music.sonyentertainmentnetwork.com/featuredplaylist/ba3552810b564b6d9c0c7edbe0452f6e
As part of the global official PlayStation Movember Network, “Team PlayStation AU” is recruiting now! Register at http://au.movember.com/ and search for “Team PlayStation AU” to join! Alternatively, if you already have a team, or want to create your own but still be part of the official PlayStation Movember network, when you’re logged in just search “PlayStation Official” in your Mospace and join.
#PS4Movember to follow the conversation on Twitter!